3. Colour
3.1.
The IAOT colours
Colours are of crucial importance for the visual style of the IAOT. The chosen colours define the company and reinforce its visual presentation.
The main colour of the IAOT is blue – that of Pantone Process Blue. The additional colour of the IAOT is black – that od Pantone Process Black. These colours fond the bases of the IAOT’s visual style and are used in all documents and materials of the company.
Blue is the dominant colour of the logo and the entire visual style; it underlines the key characteristics and promises of the IAOT – reliability and stability. Together with the additional colour, they create a balanced unit.
BLUE – Pantone Process Blue
CMYK: 100 / 13 / 1 / 2
RGB: 0 / 136 / 206
HTML: 0088CE
RAL: 5015
BLACK – Pantone Process Black
CMYK: 0 / 0 / 0 / 100
RGB: 30 / 30 / 30
HTML: 1E1E1E
RAL: 9005
3.2.
The company colour – Blue
The main colour of the IAOT is blue – that of Pantone Process Blue, which symbolises stability and reliability of the IAOT. The main colour is in the logo, as well as throughout all the aspects of the visual style of the IAOT. It is equally utilised in all documents and materials of the company. The company blue colour is preferred over CMYK when printing and wherever it is technologically possible.
Pantone Process Blue
CMYK: 100 / 13 / 1 / 2
RGB: 0 / 136 / 206
HTML: 0088CE
RAL: 5015
3.3.
The company colour – Black
The second main colour of the IAOT is black – that of Pantone Process Black. The main colour is in the logo, as well as throughout all the aspects of the visual style of the IAOT. It is equally utilised in all documents and materials of the company. It suitably complements the company blue colour.
Pantone Process Black
CMYK: 0 / 0 / 0 / 100
RGB: 30 / 30 / 30
HTML: 1E1E1E
RAL: 9005
